TSU Athletics Partners with Nike and BSN Sports
Wednesday, July 3, 2019
TSU Athletics Partners with Nike and BSN Sports

NASHVILLE--- The Tennessee State University Department of Athletics has announced a new multi-year agreement with Nike through BSN SPORTS beginning with the 2019-20 season.  

“I am very pleased to have TSU Athletics in a new partnership with BSN/Nike for the provider of equipment and apparel for our sport programs,” said Director of Athletics Teresa Phillips. “We had enjoyed a good relationship for a decade with another major player in sport apparel and simply sought to discover what brand would be best for our student-athletes moving forward. We feel that the Nike brand will bring a superior branding opportunity for our programs and the university community at large. Our entire staff is working feverishly to get our teams ready to represent the swoosh this fall. We can’t wait for our alumni and supporters to be a part of this awesome new look.” 

The agreement between TSU and BSN SPORTS is for fiveyears and makes Nike the official athletic apparel, footwear, accessory and equipment brand for all 15 Big Blue programs.

Todd Northrop, Collegiate Select Senior Vice President added, “We are looking forward to partnering with Tennessee State University and NIKE in providing the finest apparel and athletic products.  This agreement affirms our highest aspirations for BSN’s Collegiate Select program: delivering elite, customized products and services to our college customers.  We are excited to partner with Tigers to elevate the performance and impact of their tradition-rich and growing athletic program.”

Additionally, we can't wait to get to know all of the coaches associated with this great program and work tirelessly to put time back into their day so they can spend more time impacting lives on the field of play."

NIKE, Inc., based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE, Inc. subsidiaries include Converse Inc., which designs, markets and distributes athletic lifestyle footwear, apparel and accessories; and Hurley International LLC, which designs, markets and distributes surf and youth lifestyle footwear, apparel and accessories. 

BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 2,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit www.bsnsports.com.

What They Are Saying
Donika Sutton, Head Volleyball Coach
“I am excited about the move with Nike. Volleyball is one of the first sports to introduce the transition this fall and we are honored to lead the way.  This move allows Tennessee State University, Athletics and our recruiting to expand to another level. My favorite part will be watching our girls faces on gear day.

Brian “Penny” Collins, Head Men’s Basketball Coach
“This is great time to be a Tiger... joining the BSN/Nike Family will be vital to our student athletes’ experience. The swoosh will give us instant credibility in recruiting potential future Tigers. I’m looking forward to growing our TSU brand as well as bringing value to Nike as well!”

Jessica Kern, Head Women’s Basketball Coach
“The Nike brand has been an ambassador for social change, promoting all facets of every athlete and is propitiatory to staying within the guidelines of being trend setters while staying loyal to classic looks and comfort for all shapes and sizes. I am elated and honored to be donning the swoosh daily.”

Rod Reed, Head Football Coach
“I’m excited about our new partnership with Nike, I think that this is a brand that will Be Big in our Recruiting efforts and it has also created a buzz in our student athletes.”

Jeremy Taylor, Director of Equipment
“I believe that this partnership with BSN/NIKE opens up some new roads for us. We now have a one-stop shop for over 95% of our apparel, equipment, footwear, and product embellishment needs. It allows us to outfit our incoming student-athletes, in all sports, with the same brand of apparel and footwear that they have been wearing during their prospective high school careers, which should help us in recruiting as well.”