Wallace Dooley earns CoSIDA 25-Year Award
Tuesday, June 29, 2010

Tennessee State's Wallace Dooley brings passion to the SID position of 25-plus years, earns 25-Year Award from CoSIDA

by Bill Hamilton, CoSIDA Hall of Famer and South Carolina State SID

ORANGEBURG, S.C. - The passion Wallace Dooley, Jr., has for the sports information profession began in 1970 during his undergraduate years at Tennessee State University. It was there he assisted the intramural director with compiling statistics for football and basketball games.

For his quarter-century in the business, Dooley will receive the College Sports Information Director's of America 25-year Award on Tuesday, July 6, in San Francisco, Calif.

He will accept the honor at a luncheon ceremony during CoSIDA's annual convention at the San Francisco Marriott Marquis. The CoSIDA 25-Year Award is presented to sports information directors who have completed 25 years in the profession.

Eight years later in 1978 after working as a part-time sportswriter at The Tennessean - Nashville's a.m. newspaper - and serving as an assistant in sports information at then-Memphis State University, Dooley was named the first full-time sports information director at Alabama A&M University in Huntsville.

After holding positions in sports information/media relations at several schools and two conference offices during a 28-year odyssey, Dooley returned to his alma mater when he was named associate athletic director for media relations at Tennessee State in 2006. He continues to serve in that position today.

Dooley attended his first CoSIDA workshop in Chicago in 1979 and he has won 11 CoSIDA publications awards during his career.

During his many years in the profession, Dooley's stops included the University of District of Columbia (1981-1984), Virginia State (1984-88) and North Carolina Central (1988-92); the Central Intercollegiate Athletic Association (1992-96); Tennessee State (1997-98) as a part-time assistant; and the Southwestern Athletic Conference as assistant commissioner for media relations.

Along the way he had an opportunity to promote some great teams and athletes, picking up honors and accolades for his work in the process. While volunteering at Tennessee State in 1970, the Tiger football team finished 11-0 and the men's basketball squad was 24-3.

From 1970-75, TSU's football team produced a 55-8 mark with two undefeated seasons, while the Tiger cage teams were 111-32 and participated in March Madness four times.

During his second tenure at TSU, the Tiger football team won back-to-back Ohio Valley Conference football titles in (1997-98) that including an undefeated regular season. During his current tenure, TSU women's track teams have won three OVC championships.

At Alabama A&M, the soccer team won two Division II titles in three years, while at Virginia State he was named SID of the Year in the CIAA twice and promoted several conference All-Americans.

At UDC, he had an opportunity to promote Earl Jones, the first Division II Player of the Year, while during his tenure at North Carolina Central the Eagles won the NCAA Division II Basketball Championship (1989). The SWAC instituted a football championship game during her service.

There have been other proud moments as well. In 1982 he joined several other SIDs from HBCUs to partner with the National Association for Women's Sports (NAWS) in recognizing female student-athletes as All-Americans.

In 1984 at the CoSIDA workshop in St. Louis, he teamed with 11 other SIDs to form the Black College Sports Information Directors Association (BCSIDA), while in 1996 he was a Venue Press Chief (Media Transportation Mall) at the Atlanta Olympics.

Dooley has worked with or trained several current media relations professionals, including Monique Morgan (CIAA), Tonya Walker (Winston-Salem State), Greg Goings (Bowie State) and William Bright (Mississippi Valley State).