28th Southern Heritage Classic Set for September 7-9
Monday, June 5, 2017
28th Southern Heritage Classic Set for September 7-9

Courtesy SMC Public Relations

Memphis, Tenn.--- Tennessee State University and Jackson State University will face off once again during the 28th Southern Heritage Classic presented by FedEx. This exciting game between the two long-time football rivals is the grand finale for the three-day cultural festival. The Classic features 10 exciting events that will be held September 7-9. The theme this year is “More Than A Game, It’s A Celebration”. Tickets to the celebration go on sale Friday, June 9th at 10 a.m. CDT at all Ticketmaster outlets and online at www.ticketmaster.com

Tickets can also be purchased from the TSU Ticket Office beginning July 3. 

The events going on sale this Friday are:

  • Classic Concert ─ Thursday, September 7th, Orpheum Theatre at 8 p.m. starring Jeffrey Osborne and Stephanie Mills with Jammin Jay Lamont.
  • Classic Music Festival ─ Friday, September 8th, Landers Center at 8 p.m. starring Fantasia and Kenny “Babyface” Edmonds with Jammin Jay Lamont.
  • Classic Tailgate ─ Saturday, September 9th, Tiger Lane will come alive with thousands of people enjoying food, music and great giveaways from Classic sponsors.
  • Southern Heritage Classic Football Game ─Saturday, September 9th, Liberty Bowl Memorial Stadium. Tennessee State Jackson State with the AutoZone Halftime Show featuring TSU’s Aristocrat of Bands and JSU’s Sonic Boom of the South and the Classic 5th Quarter. Kickoff is at 6 p.m.

Other beloved annual events such as the Classic Coaches Luncheon honoring TSU Head Football Coach Rod Reed and JSU Head Football Coach Tony Hughes, the Classic College Fair, the Classic Parade and the Classic Fashions and Brunch will also take place. This year, a special event has been added to encourage exercise among youth. The Classic/NIKE Kids 3K for ages 6 – 14 is Saturday, September 9th at the National Civil Rights Museum.

The Southern Heritage Classic, founded in 1990 by Fred Jones Jr., brings fans from across the U.S. to watch Tennessee State University and Jackson State University play every September. The greatness of the Classic rests on how it connects kindred spirits ─ young and old ─ in celebration of the beauty of cultural diversity and the richness of the city's heritage. The theme, “More Than A Game, It’s A Celebration,” was chosen to highlight the festive atmosphere of the Classic but also acknowledge the many fans who have embraced it and made it their own.

“After 27 years it’s good to know that the Classic is still one of the most highly anticipated and well-attended festivals in the city. The community has taken the Classic to heart and incorporated it into their family reunions, class reunions, birthdays, anniversaries and other celebrations. That speaks volumes about what we’ve been able to create. People know they’re going to have a good time, and the Classic is going to be here year after year,” said Jones.

                  The Southern Heritage Classic would not be possible without dedicated sponsors and the Classic is pleased to see the return of the presenting sponsor, FedEx, and major sponsors that include AutoZone, Nike, Carrier Corporation, Tennessee Highway Safety Office and Coors Light. Tickets can be purchased at all Ticketmaster outlets and online at www.ticketmaster.com. For more information about events, hotels, media credentials, etc., visit www.southernheritageclassic.com or call (901)398-6655 or 1-800-332-1991. A list of events is included below.

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About the Southern Heritage Classic presented by FedEx

The mission of the Southern Heritage is to provide an annual cultural celebration as the premier sports and entertainment event in Memphis, helping to create a strong economic impact and promote higher education. Through their participation each year, Tennessee State University and Jackson State University earn money to continue to support their long-standing institutions of higher learning. Since the Classic began in 1990, the universities have earned more than $11 million collectively. On average 50,000 fans attend the Classic each year and pump $21 million into the local economy.  

28th Southern Heritage Classic Events
Thursday, September 7

Classic Tailgate: 10 a.m., Liberty Bowl Memorial Stadium parking lot and Tobey Park. Friends, Football and Food. Premium Tiger Lane, RV and tailgating packages available. Tickets available at Ticketmaster outlets or online at www.ticketmaster.com. To charge by phone, call 1-800-745-3000. For more information, call (901) 729-4344.

Classic VIP Party: 5 p.m., Halloran Centre. Hosted by Memphis Mayor Jim Strickland. Music by Trio Plus. Invitation only.

Classic Concert: 8 p.m., Orpheum Theatre. Enjoy LIVE at THE ORPHEUM with an evening of Classic soul starring Jeffrey Osborne and Stephanie Mills with Jammin Jay Lamont. Tickets: $98, $78, $68 and $58 plus service charges. Tickets available at Ticketmaster outlets, Orpheum Theatre Box Office or online at www.ticketmaster.com. To charge by phone, call 1-800-745-3000.

Friday, September 8

Classic Tailgate: 8 a.m., Liberty Bowl Memorial Stadium parking lot and Tobey Park. Friends, Football and Food. Premium Tiger Lane, RV and tailgating packages available. Tickets available at Ticketmaster outlets or online at www.ticketmaster.com. To charge by phone, call 1-800-745-3000. For more information, call (901) 729-4344.

Classic College & Career Fair: 9 a.m., Pipkin Building at Tiger Lane/Fairgrounds. Presented by the City of Memphis Office of Youth Services. Regional college and university representatives will be available to provide information about attending college. For information and a list of participating schools, call (901) 636-6264 or (901) 417-4919 or online at www.cityofmemphisyouth.org. Free admission.

Classic Coaches Luncheon: Noon., Sheraton Memphis Downtown/Heritage Ballroom. A Classic salute to TSU head football coach Rod Reed and JSU head football coach Tony Hughes. Invitation only.

Classic Music Festival: 8 p.m., Landers Center. Enjoy Classic performances by Fantasia and Kenny “Babyface” Edmonds with Jammin Jay Lamont. Tickets: $125, $95, $85, and $55. Tickets available at Ticketmaster outlets, Landers Center Box Office or online at www.ticketmaster.com. To charge by phone, call 1-800-745-3000.

Saturday, September 9th

Classic Tailgate: 8 a.m., Liberty Bowl Memorial Stadium parking lot and Tobey Park. Friends, Football and Food. Premium Tiger Lane, RV and tailgating packages available. Tickets available at Ticketmaster outlets or online at www.ticketmaster.com. To charge by phone, call 1-800-745-3000. For more information, call (901) 729-4344.

Classic/NIKE Kids 3K: 8 a.m., National Civil Rights Museum. Run/Walk for ages 6-14.

Classic Parade: 9 a.m., Presented by the Orange Mound Parade Committee as a salute to the Southern Heritage Classic. The parade route is along Park Avenue from Haynes to Airways featuring area high school marching bands. For information, contact Claudette Boyd at (901) 413-7109 or online at www.orangemound.vze.com.

Classic Fashions & Brunch: 11 a.m., Guest House at Graceland, 3600 Elvis Presley Blvd. “Rockin’ & Rollin’ On The Runway” presented by the National Coalition of 100 Black Women-Memphis Chapter. Tickets: $50. For tickets and information, contact Tammie Miller at (901) 413-8515.

Southern Heritage Classic Football Game 6 p.m., Liberty Bowl Memorial Stadium. A great football rivalry featuring TENNESSEE STATE and JACKSON STATE. Tickets: $53, $38 and $23. Tickets available at Ticketmaster outlets or online at www.ticketmaster.com. To charge by phone, call 1-800-745-3000.

AutoZone Halftime Show

Featuring TSU’s Aristocrat of Bands and JSU’s Sonic Boom of the South

Classic 5th Quarter

A grand finale for the Southern Heritage Classic football game featuring a battle of the bands.

SCHEDULE SUBJECT TO CHANGE WITHOUT NOTICE

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