Changes in parking and tailgating for Southern Heritage Classic
Wednesday, September 8, 2010

Memphis, Tenn. - Patrons of this year's  Southern Heritage Classic are in for a few exciting changes. Tailgaters now have tailgating options.  The premier tailgating spots are located on Tiger Lane, the gateway to the Liberty Bowl Stadium. For $25.00, tailgaters will get a reserved tailgating space that consists of a 10'Wx20'L parking space, an adjacent 10'x10' grass pad and one (1) 20 amp electrical outlet. Tiger Lane tailgating spots can be purchased on site starting Thursday, September 9th at 8:00 a.m. on a first come first serve basis. 

Tailgaters not wishing to purchase Tiger Lane tailgating spots still have the option to tailgate in other designated places, but space is limited. Tailgaters can begin setting up at 8:00 a.m. on Thursday, September 9th. Re-entry will be allowed up until 12 noon on Saturday, September 11th.  Patrons should keep in mind that once general tailgating and Tiger Lane tailgating spots are filled, there will be no other areas on-site for utility trailers, grills or tents. 

GENERAL PARKING:  The Liberty Bowl/Fairground parking lots will open at 8:00 a.m., Saturday September 11th.  Parking spaces will be $10.00 per space. Gates to the stadium for seating will open at 4:00 p.m. and kick-off is at 6:00 p.m.   It is suggested that visitors planning to park on site, arrive early as parking is  limited. Liberty Bowl/Fairground parking can be accessed  via Access 7 (Central and Early Maxwell),  Access 11 (Southern Ave. and Early Maxwell) Access 10 (off East Parkway).  

Tailgating is not allowed in general parking areas. Tailgating (utility trailers, grills, tents, etc.)  will not allowed in general parking areas. Tailgaters will be rerouted off site to find other areas for their accommodations.  

Memphis Police Department is prepared for overflow parking in the nearby residential areas with additional patrols in the area.  Patrons are reminded to observe parking ordinances.  

As patrons near the stadium, please be on the look out for electronic traffic information message boards. These message boards will  let you know when fairgrounds/ general parking lots are full.  

Parking & Tailgating 

A few things you should know about tailgating on Tiger Lane: 

Tailgaters must make sure that all of their tailgating equipment/belongings fit into their assigned spaces as not to infringe upon other patrons, drive lanes, walkways or adjacent tailgating  spots

To keep Tiger Lane looking good, no staking or drilling on the lawn or on any asphalted areas. For safety and traffic flow,  golf carts, ATV's and scooters are prohibited on the property and in Tiger Lane. Any utility trailer, flatbed, truck or vehicle carrying this type of equipment will not be allowed to enter the property. Game day entrance into Tiger Lane will only be off East Parkway South. 

Enjoying Tiger Lawn 

Tiger Lawn will be the open grassy area  that is free and open to the public. People are encouraged to enjoy the park on game day by bringing blankets, lawn chairs and picnic items.  Tiger Lawn is located between the Tiger Lane tailgating spots and is an entry way to the Liberty Bowl Memorial Stadium. Due to the fact that Tiger Lawn is new and the grass will not have had time to stabilize and take hold,  no  tents or cooking of any  type will be allowed on the lawn.   

Make It Easy Take The Shuttle  

To help relieve some of the parking challenges of this game, the Memphis Area Transit Authority will provide a "Football Express" leaving from 5 locations in the Memphis area.  These shuttles will depart from the pick up locations at 4:00 p.m. The cost of the shuttle is $5.00 per person, round trip.  

Area Pick-up Locations Departure 

East Germantown Village Square, 7700 Poplar Ave, 4:00 p.m. 

Southeast Halle Stadium, Mt. Moriah @American Way, 4:00 p.m. 

South Southland Mall/Whitehaven, Shelby Dr. @ Elvis Presley, 4:00 p.m. 

Downtown Marriott Hotel, Marriott Driveway, 4:00 p.m. 

Downtown Peabody Hotel, Union & Third 4:00 p.m. 

Suggested driving routes to the Liberty Bowl Memorial Stadium 

For those patrons using GPS systems, the official address of the Liberty Bowl Memorial Stadium is 335 South Hollywood, Memphis, TN 38104, but please be advised that due to a high volume of traffic, all routes may not be accessible.  

From the South: 

From Hwy 78/Lamar go westbound to Airways, turn right (north) on Airways to Fairgrounds parking. From Hwy 78/Lamar, go westbound to Pendleton, turn right (north) on Pendleton to Southern, turn left (west) on Southern to Fairgrounds parking. From I-240 take Airways north to Fairgrounds parking. 

From the East: 

From I-240, go north on Getwell, turn left (west) on Park, turn right (north) on Highland, turn left (west) on Southern to Hollywood to Stadium. From I-240, go north on Getwell, turn right (east) on Park, turn left (north) on Goodlett, turn left (west) on Central to Hollywood and Stadium parking. From I-240, go north on Perkins, turn left (west) on Poplar, turn left (south) on Hollywood to Stadium. 

From the North: 

Coming from the North, take I-240 or I-40 to Sam Cooper Blvd., go west on Sam Cooper to Hollywood, turn left (south) on Hollywood to the Stadium. Continue west on Sam Cooper to East Parkway, turn left (south) on East Parkway to Central, turn left (east) on Central to Stadium parking. 

From the West: 

From I-55-S; take I-240- N to Lamar (Midtown), turn right (east) on Lamar to Central, turn left on Central and continue eastbound to Hollywood and Stadium parking. From I-40 (Miss. River Bridge), take I-240 S to Madison St. exit, go east (turn left) on Madison to East Parkway, turn right (south) on East Parkway to Fairgrounds parking.